Marketing Manager (full time)
DESCRIPTION
Responsible for planning, directing, coordinating, and executing the marketing of bow hunting products for Redline Bowhunting.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Assist in development and implementation of the Brand strategy.
- Assist in developing the marketing strategy for new and existing products
- Overseeing implementation of the Marketing strategy - including campaigns, events, and digital marketing.
- Collaboration among Merchandise, Director of Customer Service, Customer Experience Manager, Production Manager, and Director of Media.
- Collaborate with agencies and other vendor partners.
- Oversee freelance and contract personnel.
- Working closely with the Sales team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
- Guiding the day to day activities of the marketing, social media, and content team.
- Executing marketing objectives are implemented by the marketing team.
- Oversee social media presence and direct programs to improve social media reputation and recognition.
- Assist in developing and delivering marketing and communications strategies.
- Undertake continuous analysis of competitive environment and consumer trends.
- Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize the effect of competitive activity
- Communicate with outside advertising agencies on ongoing campaigns and preparation of annual catalog and brochures
- Prepare marketing activity reports monthly/quarterly
- Plan and produce Events
- Manage and prepare for tradeshows
- Monitor and adhere to Marketing Budgets
- Responsible for photo and/or video shoot organization and production
- Evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
- Assist corporate attorney with legal aspects as it relates to company product owner's manuals.
- Responsible for website, including creative development, proofing and revising.
- Understand the analytics and have the ability to build a plan based on this info.
- Manage all SEO on web pages, ecommerce and content.
- Manage all influencers/ambassadors, industry programs/pro staff and where applicable - brand to brand relationships.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
Education & Experience
- Bachelor's degree (B.A.) from four-year college or university; or two years experience and/or training; or equivalent combination of education and experience.
- Minimum of five years of experience related to content/marketing in the hunting and/or outdoor Industry.
- Previous experience with Ecomm.
- Travel is required.
Competencies
- Communication Proficiency
- Excellent English language written and oral communication skills
- Must have strong sense of urgency.
- Must be detailed oriented.
- Ability to write marketing copy, reports, business correspondence, and procedure manuals
- Ability to effectively present information and respond to questions from groups or managers, clients, customers, and the general public.
- Proficient in Adobe Creative Cloud (Photoshop, Indesign, Illustrator).
- Shopify design and support.
- Proficient in Microsoft Office (Power Point, Excel, Word, Outlook, Teams, Zoom).
- Internet navigation skills, e-mail program skills, and a good understanding of database programs required.
- Proficient in Email/SMS marketing applications
- Proficient in organization/execution of Paid Advertising platforms, Social/Google/Print
ESOP (Employee owned company)
This position will be located in Pittsburgh, Pa
Please submit your resume, portfolio, and cover letter to: HR@redlinebowhunting.com
